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Mobile Services

The Mobile Services research programme examines core mobile service strategies from monetising mobile data to consumer use cases for 5G. It addresses revenue generation, with a particular focus on the monetisation of core services, as well as customer satisfaction and churn reduction.

The data set includes satisfaction metrics for over sixty mobile operators worldwide. Identification of best practice from around the world with a range of case study reports.

Key themes

  • Tracking the go-to-market strategies for and adoption of 5G; assessing the main consumer mobile 5G use cases such as mobile gaming.
  • Understanding the drivers of mobile customer experience and assessing the impact of digital experience initiatives.
  • Best practice for monetising mobile data and value-added services (VASs).

Programme head Stephen Sale

Stephen Sale Research Director | Consumer Services